Your content is the voice of your brand and often speaks directly to your customers. When you create content, you need skills and strategy.
Too much brand content is full of unintelligible buzzwords and sales pitches. If it’s telling a story, it’s not a particularly interesting one. Long before every marketing guru was called ‘Chief of Storytelling’, these authors wrote great stories. So who better to turn to for great content advice?
In this day and age of text speak and social media updates of less than 140 characters, do grammar and spelling actually matter any more? The short answer is yes. The long answer involves six reasons as to why you need to proof read your emails.