27 Oct 2015
Why We're All Social Media Managers

Why We’re All Social Media Managers

Social media has infiltrated every aspect of our daily lives. Most of us use it to keep in contact with our family and friends but what does this mean for businesses?

I’m sure we can all recall a friend or a colleague who’s landed themselves in trouble due to a negative photo or comment that they’ve posted. Even if it was on a friend’s profile or a public domain, this doesn’t mean your current boss or potential employer won’t stumble across it at some point.

Whilst not all of us have the title of social media manager, we’re all responsible for the information we post online.  From the food we eat to the struggles we face at work, not everything needs to be said in a space where posts can be shared and retweeted.

With more employers readily searching online for employee profiles, how do you keep some level of professionalism in your personal life?

Keep The Sharing To The Minimum

There’s only so much you want someone you’ve never met to know about you, right? Sharing intimate details about your life should be kept to a minimum. The same goes for confidential business information or posts about every meal you consumed that week.

Separate Your Accounts

Whilst creating two accounts, one for your private life and one for your business, takes a little extra effort, you could be protecting not only yourself but your business too. Ensure you’re authorised to post on your organisation’s account and confirm that the information you’re sharing is appropriate and correct. Ensuring security settings are activated for your private account also allows you to have some control over who has access to your private information. You can even separate your personal and business life by allocating them to specific platforms. For example, Facebook for personal use and LinkedIn for business.

Use Your Manners And Be Respectful

The first question you need to ask yourself is whether your post is something you’d say to another user’s face. Being polite and considerate of other people’s views and beliefs online is essential. The same goes for being aggressive or using offensive language. Not only could your comments be shared with millions of people, they could reflect poorly on the organisation you work for. Even if you post something inappropriate and and quickly realise your mistake, a screenshot from another user could leave you exposed.

Have A Social Media Policy

Having a social media policy for your employees and yourself minimises the chance for mistakes that could jeopardise your career and reputation. Most businesses offer guidelines to employees about what is and isn’t allowed. Creating your own personal set of guidelines about what is appropriate to post online will only help you in making the right choices when posting online.

Be Careful About What Photos You Post

This goes for photos that other people post of you as well. Be mindful of the photos you share online. Selecting photos that you’d be happy for your boss to see and those that don’t contradict your businesses values will ensure you appear professional. Un-tag or ask for photos to be removed if you think they are inappropriate or you don’t want them online. This small step could save your career. You don’t want your boss to stumble across any photos of you on a big night out.

The key is to understand your online presence and how it impacts the views your colleagues, clients and customers have of you every time you post. It’s so easy to be misconstrued online so think about how you want to be perceived and engage accordingly.

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